Overview:
Industrial parks (IPs) and special economic zones (SEZs) are increasingly seen as powerful tools towards reaching sustainable development goals. While the potential benefits that industrial parks and SEZs can deliver are well understood, these benefits can only be materialized if the IPs and SEZs can able to attract the right number and type of investors.
Empirical evidence shows that many IPs and SEZs around the world suffer from low occupancy rates and are hence not able to fully deliver on their potential.
Objectives:
Upon successful completion of the programme, participants should be able to:
- Introduce key concepts and success factors for investment attraction to industrial parks;
- Provide an understanding of the investor perspective and the key factors driving location decisions;
- Develop effective value propositions;
- Identify target groups and companies for investment attraction;
- Learn how to qualify and engage with potential investors; and
- Understand different channels for investment promotion and marketing
Course Methodology:
This programme follows a learner-centered design and is aimed to provide learners with practical hands-on know-how that they can use in their day-to-day functions. To achieve this goal, the course will be delivered by combining theoretical learning with practical real-world examples. The course combines different types of learning materials including text segments, videos, practical exercises, gamification and multiple-choice quizzes.
The course is designed in a self-paced learning path delivered entirely online complemented by an online lecture by guest speakers. After registration, participants can start and complete modules and activities at their own pace. This online learning path offers:
- A micro-learning experience characterized by small knowledge units (modules and micro-lessons) where participants consolidate and practice learnings through evaluations, exercises, and quizzes.
- Scenario-based learning exposing participants to unique real-life cases and tasks of an industrial park professional.
The e-learning platform tracks the completion of individual modules. A final certificate will be given to participants completing all modules in the learning path.
The programme is delivered through UNIDO’s Industrial Parks Platform (IPP). By completing the learning path, participants will have access to an exclusive alumni network for continuous learning and exchange
Course Contents:
The UNIDO e-learning course “Effective investment promotion and facilitation for industrial parks: concepts, strategy and practice” includes the following modules:
Module 1: Introduction to investment attraction
Module 2: FDI trends and drivers
Module 3: Understanding investor location decision making
Module 4: Developing effective value propositions
Module 5: Identifying target investors
Module 6: Approaching, qualifying and engaging investors
Module 7: The role of partners (stakeholders, coalition building, multipliers)
Module 8: Marketing and branding
Module 9: Organizing site visits
Module 10: Working with a CRM (database)
Module 11: Summary: Key success factors
Final evaluation
Target Audience:
The primary target audience for the e-learning course are policy-makers, government officials, and professionals working in developing countries on the planning, implementation or operation of IPs or SEZs either within the government or within IPs or SEZ operating companies themselves.
This course is for you if you want to:
- Learn how to effectively promote industrial parks to investors: This course will equip you with the tools and methodologies to effectively promote investment into industrial parks.
- Become a force for FDI attraction to industrial parks and zones: By applying the tools and know-how learned in this course you can contribute to attracting investment to your industrial park or SEZ and benefit the respective region.
- Help increase occupancy rates in industrial parks: You can help to fill existing industrial parks, raise occupancy rates, and by this help to maximize the development contribution of industrial parks and zones.
Understand how investors make site selection decisions and how industrial parks can develop compelling location value propositions: You will learn the perspectives of the customers of an industrial park or zone – the investors. This will enable you to develop a customer-centric value proposition for your industrial park or zone.
Certificate:
Participants need to complete all modules, pass the marked evaluations at the end of each module as well as the final evaluation at the end of the course to be awarded a certificate.
Course Duration:
Each module is estimated to require approximately three to four hours of study time to complete at your own pace.
The start date of the training to be confirmed
Useful information:
Participants who wish to attend the e-learning course without being awarded a certificate can still do so. Please note that this course will not provide ECTS credits.
